Innovation has clearly taken over as different industries find new digital technologies that help and best suit them. These businesses are now at the intersection of transition from traditional to digital and
For the Energy and Utilities (E&U) industry, shifting to automation—smarter infrastructure and leveraged digital technologies,
Market Opportunity #1: Spotlight on Grid Security
Every industry deserves to be protected. Just like how an antivirus works on devices, the rise of smart grids comes along the rise of vulnerability in security and cyber attacks. With this, E&U companies will have higher chances of partnering with third party companies who offer security countermeasures. Expect to have a thicker
Market Opportunity #2: Prosumers get a Piece of the Pie
As digital applications come into play, consumers who are able to choose or customise products to be in line with what they need will give a spotlight to the asset-light business model. Since these consumers have an idea about what they're purchasing, they can make informed choices regarding energy consumption,
Market Opportunity #3: Faster and Real-time Updates
Mobile devices also have a major contribution to the E&U industry since innovation has lead to faster and real-time updates. There are a lot of examples for this: making forms digital; using drones to scout the area; instant updates; and faster and efficient workforce to name a few.
Since forms are now in digital format, the E&U industry can see entered data in real-time, which can be customer data, performance data, and the like. Next is the power of drones and other related devices. This can provide real-time evaluation of scouted areas and a clearer view of areas being scouted, thus providing clearer and precise data. Meanwhile, instant updates have provided real-time activities and results while everyone is on the go; there is no need for people to stay in the office to know what's going on, thus making way for faster responses.
Lastly, digital technology has promoted faster and efficient performance of the workforce since it has provided tools that make tasks lighter. With this, employees can now focus more on tasks that are needed with more attention and expertise.
Market Opportunity #4: More Chances of Interacting
As energy gains the spotlight, companies in the E&U industry will need to find ways on how to have the advantage in the competition. This means that the sense of urgency being exuded makes businesses find ways on how to provide better customer experience than their competitors. E&U companies will now explore different platforms on how to interact with customers and make them satisfied with their experience.
As the E&U industry gets more attention from consumers since they are entering the limelight, a lot of marketing opportunities have opened for them. This will definitely help them grow and widen their reach. Moreover, their crossing of the intersection from traditional to digital has created an opening for employees who are looking for jobs.
For businesses in the E&U industry, it is best to find a reliable company that offers energy outsourcing services to help the business grow while saving on other expenses. With Global TeleForce, businesses in the industry can have an access to a pool of talented people to work with them while exploring the different marketing opportunities that digital technology has to offer. To know more, contact us at 1300 77 88 62 or email us at firstname.lastname@example.org.
Image Credit: WNS